I. Barry Goldberg

Executive Coach & Facilitator

Home Entrepreneurial Operating System

What is EOS®?


EOS is short for the “Entrepreneurial Operating System”.  EOS’ authors and publishers like to say it can be explained in three words: Real. Simple. Results.  I have seen organizations large and small re-invent themselves using EOS principals and tools.


And while the system and the tools are very real and actually very simple- they require dedication, courage and tenacity to implement if you want to see sustainable results.  That is where an implementer who is also a credentialed Executive Coach can give you an advantage.


EOS is a comprehensive business system, integrating a holistic business model with a complete set of simple business tools and a proven business process to align and synchronize all the pieces of your business to produce the results you want.


We do that by providing a complete system with simple practical tools to help you do three things we call Vision, Traction®, Healthy. 


1. Vision: 

First, getting the leaders of your business 100% on the same page with the vision for your organization: who you are, what you do, where you are going and how you will get there


2. Traction: 

Next, helping your leaders to become more disciplined and accountable, executing consistently to do things well and achieve every piece of your vision


3. Healthy:

Finally, working with your leaders to become a healthy, functional, cohesive leadership team, because leaders often don’t function well together as a team.


From there, as goes your leadership team, so goes the rest of your organization. We get to the point where your entire organization is crystal clear on your vision, all much more disciplined and accountable in executing your vision, gaining consistent traction, and advancing as a healthy, functional, cohesive team.

  Contact Barry


Email me to discuss your business needs and what I can offer your company.


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Resources – Books about EOS

Q and A

I have been hearing about EOS for years. How do I know it is right for my company?

That is actually an easy question.  You do not know.  Reading the books will help- but the only way to make an educated assessment about EOS for you and your company is to schedule an initial 90 minute walk through with your leadership team.  In that brief period of time, we will review where you are today and walk through, end to end, the EOS implementation process.  That will provide you with an in-depth understanding of both what EOS would provide if fully implemented- as well as what it would take for you and your team to complete that journey.

Contact Me for an initial conversation and to schedule your 90 minute initial session.

How long does it take to implement EOS?

The process of initiating EOS is structured in a series of 3 all-day meetings with the leadership team over a 90-day period.  After that, quarterly all-day meetings are devoted to solving current open issues for the company (in a process designed to make them go away forever) and continuing to refine newly implemented EOS processes.  An annual review ensures long term planning and direction are current and clear.  The average client works with an implementer for 2 years after the initial 90 days.

Do I need to work with an Implementer?

Nope! You can buy the books and for sign up at the EOS site for access to the same tools, templates, videos and forms that EOS Implementers use to learn and hone their craft.  However, the process of retooling any company’s operating system means asking hard questions, making difficult decisions, being able to talk about the difficult, challenging, even the taboo without anger or blame – sometimes with the people most effected in the room.  An experienced facilitator can create and sustain the environment so that the most difficult and often most productive decisions can take place and be documented and set up for implementation.  There is also a different level of accountability in a team that knows and respects their commitments, a process often easier when an outside facilitator is involved.

Six Key Components™

The EOS Model™ provides a visual illustration of the Six Key Components of any business that must be managed and strengthened to be a great business. This model applies to big and small businesses alike, in any industry.


Key Component 1: Vision

Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there.


Key Component 2:  People

Simply put, we can’t do it without great people.  This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without great people.


Key Component 3: Data

This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.

With these components becoming stronger, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to “smoke out all the issues”, which leads to the fourth Key Component.


Key Component 4: Issues

Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down and making them go away forever.


Key Component 5: Process

This is the secret ingredient in your organization.  This means “systemizing” your business by identifying and documenting the core processes that define your way to run your business – getting everyone on the same page with what the essential procedural steps are in your core processes and then getting everyone to follow them so you create consistency and scalability in your organization.


Key Component 6: Traction

This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.